A marriage ceremony met by the morning light. Perfect way to start the big day for the newlywed couple, Murshid & Zayaan.
The female powerhouse; strong, striking, and commanding. Silence From The Sea is a concept that was born out of the idea of the powerhouse career woman who takes refuge and calm from the sea. Corporate success has traditionally been associated and attributed to males and masculinities. Not only has the notion been reserved for males,... Continue Reading →
Featured on Between 10 & 5: http://10and5.com/2018/04/06/streetwear-brand-socio-culture-masters-minimalism-in-new-lookbook/
Featured on Orms Direct: https://www.ormsdirect.co.za/blog/half-halve-use-social-media-build-brand/
The full story and some of our images are up on Superbalist: https://superbalist.com/thewayofus/2018/03/27/street-style-situation-afis-cape-town-fashion-week/ Street Style: Runway:
We recently shot an A/W18 lookbook series for a Cape Town based street-wear brand, Socio-Culture, a brainchild of fashion designer Naeelah Jumat. Socio-Culture is a luxe street-wear brand that has just released an autumn/winter capsule that culminates past trends and transcends these ideas into bold coloured garments. The collection disregards societal norms, creating an entire... Continue Reading →
We covered the 8th edition of the VCMP for Superbalist.com; read the full story here: https://superbalist.com/thewayofus/2018/03/06/polo-looks-caught-our-attention/12602?ref=blog
The 21st of February 2016, what would most likely be a regular day for most was a day we constantly talk about, reference and use as motivation to keep going. Our first experience of being thrown in the ‘fashion’ deep end. The adrenaline, intimidating crowds and fast paced nature of it all felt all too... Continue Reading →