Socio-Culture; by Naeelah Jumat

We recently shot an A/W18  lookbook series for a Cape Town based street-wear brand, Socio-Culture, a brainchild of fashion designer Naeelah Jumat. Socio-Culture is a luxe street-wear brand that has just released an autumn/winter capsule that culminates past trends and transcends these ideas into bold coloured garments. The collection disregards societal norms, creating an entire... Continue Reading →

Behind The Glass

The 21st of February 2016, what would most likely be a regular day for most was a day we constantly talk about, reference and use as motivation to keep going. Our first experience of being thrown in the ‘fashion’ deep end. The adrenaline, intimidating crowds and fast paced nature of it all felt all too... Continue Reading →

Versatile Street Style

Relevance and versatility are two elements of fashion that will always be important. Wearing designer pieces in everyday outfits means balancing standout elements in an easy-going way. ALC is notorious for their recognizable prints, dynamic fits and bright colours. Often times, individuals reserve these pieces for specific occasions or events. This lookbook aims to showcase... Continue Reading →


Frozen in time; fresh faced and funky. “Paused” is a visual story of an intricate duo who have paused to savor the moment. The vintage feel of the clothing and images also links to the idea of a “paused” era; when things were simpler and more satisfying. Timeless pieces tell the classic and legendary tales... Continue Reading →

Kinky Curly Naturals

Kinky Curly Naturals PVT Ltd is a haven for all things natural hair. The space, located in Harare Zimbabwe, offers a wide range of treatments and products for the curly girl looking to big chop, transition or maintain her mane. The salon was founded in 2017 by Dr Pedersen a Danish/Zimbabwean native who noticed a... Continue Reading →

South African Menswear Week AW’18

South African Menswear Week has become an event that invites creativity, confidence and an uncontainable curiosity. The now well known and routine event introduced a change this year. The Cape Town City Hall provided a classical and historical environment; with such beauty, fashionable attendees floated from inside the marbled stairs to the impressionable outside. While... Continue Reading →


Shwear is a local classified clothing site made for users to easily buy and sell second-hand clothing. The platform was created by 20 year old entrepreneur Hameed Moosa. Shwear is the first of it's kind in South Africa with it's goals set at becoming South Africa's number one platform for buying & selling second-hand clothing.... Continue Reading →

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