Havaianas is a Brazilian footwear company and is Portuguese for Hawaiians. The brand was founded in 1962 and became a staple in the wardrobe of millions of Brazilians. Today Havaianas are worn across the globe with over 150 000 different designs and styles. The Havaianas brand has been notoriously linked to summer, fun and relaxation.
The team at Havaianas South Africa used the idea of the festive season and brought a mini campaign to life which spoke to the millions of South Africans that view Decemeber (and January) as the most festive time of the year.
Summer pool parties, ‘squad’missions, vibrant colours and laughter are some of the fun feelings in the air during this festive period.
Treat the festive season the same way that Havaianas do. Keeping it cool. Keeping it simple.